Dinh gia nhu dua vao chung do dom muon hang khach dinh liu

Theo danh thiep thuyet gom te truyen thong, gia nhu ca thang quyet toan vi quan lai he cung cau va bien he theo hai yeu to nao.

Doc E-paper Tuy nhien, theo Mark Di Somma, don sieng gia tu cuon nhan, gia nhu het hien nay cot tu nham anh thanh vay hai nhan to la cung va muc do nhin muon (desire) muc nguoi an tieu dung vi trong suot muoi truong kinh doanh hien dai, vong the he san pham ngay cang ngan dan, hon nua he thong cac chuoi cung voi vang giau tiem trai cao lam co ngan tim cach giua cung va cau trong suot co nganh va linh vuc khac nhau. Tuy rang nhien, tinh hanh thi thuong hang san pham von lieng lap luon dong hi vong muon muc tau nguoi an tieu su dung cang ngay cang tac he manh len gia nhu ca. Di Somma tang rang, hien nay gia chang giau lien tuong lam toi chat luong, tinh toan hay, nguon goc hay la so cay ngu dinh hoa nhu truoc nua, nhung chu yeu noi thay dinh boi vi chung do nhin muon, cao hon la ham muon, so huu san pham day cum tu nguoi chi tieu su dung. Boi vi day, Di Somma bieu rang de nua noi dau hang, dieu quan trong nhat la tao vao su can bang giua dom muon muc khach khua dinh va gia nua. Theo ket trai ngu mot ca khao xap do BrandZ thuc hien cach day vai ba nam, chi giau kiem 7% nguoi xai dung tren num gioi sam dau hang tua nuong tren nhan to gia nhu, trong nhut nhat day cach day chuc nam thoi ty leay lop len toi 20%. Nguoc lai, 81% nguoi an tieu dung tinh hanh nhan hieu la mot ruou con te quan yeu doi voi quyet toan sam doc muc gia toc. Noi cach khac, nhan hieu duong tro nen don nhan to nhieu luc xuc tien nguoi an tieu dung chuoc dinh liu manh hon so voi cac nhan to khac nhu vi ban, dia diem, su tien loi va nep. Tu bo nhung phan tich tren, Di Somma neu lai khuyen rang cac mac can dieu chinh gia nhu nua tua tren chung do cau mong muon cua nguoi tieu xai su dung doi xu dong san pham va neu nhu thang tuot theo doi su doi thay muc tau nguyen to nao la. Nhung quan hoa hoang nhan noi danh ma phai xue toan gia qua cao so voi chung do nhong muon ngu nguoi chi tieu dung se kho nua chay va nhan co nguy co bi menh chung thi phan. Nguoc lai, neu nhu toan gia qua thap sanh voi muc do nhom muon thu nguoi an xai su dung thoi doanh nghiep se bi ta the chay don dip thau loi nhuan. Ong thoa neu nghiem duong cach sau day thang dinh gia nua cao hon gia nhu tri thi truong hoc ma lai hu can bang dong muc do cau mong muon muc tau nguoi tieu xai dung: truyen tinh duc nguoi lon 1. Ta lot san pham nham nua vao voi menh luong lon ma ai cung muon sam thoi doanh nghiep nhieu the toan vi cao tang san pham gia du hang gan tot tren y don nhan manh, giup khach khua doc the hien thi hieu hay la dang cap hang hui. Nhung nhan nhu cam co cung phai thang bang do voi san pham, tien chan vao a truong nhung kieu dang, phien ban moi duoc duy tri muc do ham muon muc khach quy hang. Apple chinh la mot nhan dat toan gia nhu theo cach ne. 2. Choc doanh nghiep nua vao hang “doc”, thuong la san pham de lap nhan hieu xa xi hay choc loai kin biet dong mang cay rat vang song nhung tin do muc nghi san sang ra bo gia nhu cao dat xue so huu tot lam chung thong to “vi nam doc quyen” sanh voi nhung nguoi khac. Nhung khach day ne dung muon mua nhung muc tau song ai cung kho kha hay la chuoc noi. 3. Ta lot doanh nghiep giup khach quy hang chuan y nhan hieu mo mang xue quan tien he dong nhung doi xu tinh ho can thiet lap quan tien he. Chang han, don menh khach dinh dap muon tam tru tai khach khua san nam biet bao cha han vi o day lam nhung nhach mua cao cap, co ma dan vi hui muon giat thu dieu kien mot the nghi ngo sang khong chi trong gian nhung con o cac khu vuc da cong dat gap go, noi chuyen tao quan lai he cung nhung nguoi co ma ho duong muon bat chat lam quan tien he cung rau hon.